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Advertise in The Instrumentalist
Download Advertising and Technical Information (PDF)
The Instrumentalist magazine is printed 10 times a year (plus an online issue in June), with a paid circulation going out to band and orchestra directors. Our advertising deadlines are generally the first of the month prior to publication. For example, for our January issue the deadline is December 1. We offer a variety of ad sizes to fit every budget. Please contact our advertising department for rates and more information. There is no additional charge for color. Bleed (this means the ad will go to the edge of the page) is offered at no additional charge on full page and half page horizontal ads.
Ad Sizes
Full page - with or without bleed
2/3 page - 2 columns x 10" tall
1/2 page - horizontal (with or without bleed)
1/2 page - vertical (2 columns x 7.5" tall) no bleed
1/3 page - horizontal (2 columns x 5" tall)
1/3 page - vertical (1 column x 10" tall)
1/4 page - horizontal (2 columns x 3.75" tall)
1/6 page - horizontal (2 columns x 2.5" tall)
1/6 page - vertical (1 column x 5" tall)
1/12 page - 1 column x 2.5" tall (see below)
(1 column is 2.167" in width, 2 columns is 4.583" in width, 3 columns is 7" in width. Please download the PDF for full technical specifications.)
1/12-Page Rate: only $45 – color included.
Ad size: 2 3/8" x 2 1/6", color included. Prepayment and ad are due by the first of the month preceding date of issue. If you need design assistance - we are happy to help. Visa and Mastercard accepted. To place an order call 888-446-6888, fax 847.446.6263. [email protected]
Instrumentalist Classified Ad Rates:
$1 per word (minimum charge $25). Prepayment and copy are due by the first of the month preceding date of issue. Visa and Mastercard accepted. To place an order call 888-446-6888, fax 847.446.6263. [email protected]
Highlighted Issues
Summer Camp Directory
March issue
In March a listing of summer camps for students and teachers is published. This directory lists pricing, dates, contact information, and courses offered. This is a free listing. However, many summer camps also choose to place display advertisements for greater visibility. Our mailing goes out in late December and art and listings are due around the third week of January. For information about placing a display ad, contact our advertising department at [email protected]
College Directory - for more information
October issue
October's issue includes our Annual Directory of Music Schools. We give tuition costs, application deadlines, contact information, and the types of music degrees offered. Although this is a free listing, it is also a good time for schools to place a display ad to attract top music students; we make every attempt to place all school ads within the directory. The free listing form is sent to schools in late July.
Midwest Band and Orchestra Clinic Preview
December issue
In December an editorial feature runs on The Midwest Clinic that highlights the school bands performing and special events during that special time in Chicago. This issue reaches subscribers in early December, just before they leave for the conference. Many advertisers have realized the effectiveness of placing an ad in this issue to attract our subscribers to their booths. We will gladly add a booth number to any ad at no cost.
Contact us at:
888-446-6888 (toll free)
847-446-5000
847.446.5074 (fax)
[email protected]
Download Technical specifications and other advertising information (PDF)
Technical Specifications
Acceptable Formats:
– High-resolution PDFs are strongly
preferred.
– Adobe Photoshop, Indesign, Illustrator
– Quark Xpress
– TIFF
– JPEG
– EPS (will accept but not preferred.)
Note: Microsoft Office documents are not accepted.
Images/Artwork Requirements:
– All images should have a minimum resolution of 300 dpi and be in CMYK color format.
(If you take a photo from a website it will be 72 dpi and too low a resolution.)
– All fonts must be embedded or attached.
– Please doublecheck dimensions of ad size.
– Flatten all layers before saving final version. (Save a version with layers for future changes.)
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